A unique award designed to reward competitors for their promotional skills has been launched by the Kick Energy Fiesta SportTrophy.

Competitors in the 2009 version of the UK's leading single-make rally championship will get the chance to have their event entry fee paid and increase their profile at the same time thanks to sponsors Global Brands and their Kick Energy brand.

Global Brands are one of the UK's most successful independent drinks companies thanks to the success of their products VK Vodka Kick and Corky's Vodka Shots. Kick Energy is Global Brands latest success story, thanks in part to it's association with motorsport.

To help promote Kick Energy after each round of the championship competitors will be invited to submit as many examples of media coverage they have generated as possible - and the crew judged to have generated the most by the team at Global Brands will win a paid entry to the next round.

The award is the latest initiative by series sponsors Kick Energy to encourage Fiesta SportTrophy competitors to develop their skills both in and out of a rally car.  With media coverage and promotion playing a major role in modern motorsport, it is seen as vital that young crews in the series work hard to get to grips with that aspect of their career as early as possible.

In 2009 the seven-round Kick Energy Fiesta SportTrophy 2009 will run alongside the British Rally Championship, with the season opening in early March at the Malcolm Wilson Rally, and close with the Trackrod Rally in September.

Global Brands chairman, Steve Perez, said:

"It's great to be able to support young drivers on one of the first challenges in their rallying careers and it's great that they have the opportunity to race in the British Rally Championship. The competitors are going to need an energy boost from Kick Energy as their driving skills will be tested to the max!"

M-Sport Business Development Manager, Andrew Wheatley, said:

" Once again Global Brands have created an initiative that is brilliantly simple but will give the competitors a real tangible benefit to their season.  In order to give competitors the chance to get the best out of this opportunity we will hold a tutorial on this subject with our media partners Motorsport News before the first round of the series.  We look forward to seeing the results!"

 For further information on the Kick Energy Fiesta SportTrophy UK, please contact UK series co-ordinator Richard Millener at This e-mail address is being protected from spambots. You need JavaScript enabled to view it